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Planning for CDP Success: A guided journey
As marketers shift their focus to hyper-personalized omnichannel messaging that fits with consumers' hybrid digital/physical shopping experiences, it's more important than ever to have the right technology in place. That's why marketers are turning to customer data platforms (CDPs) to help them manage these multiple channels and media for maximum effect.
Read this guide to learn why CDPs are in demand and becoming a customer marketing necessity.
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Organizations are increasingly adopting CDPs due to heightened consumer expectations for hybrid digital and physical engagement, growing privacy concerns, and the decline of third-party cookies. These factors necessitate a rethinking of business models, pushing marketers towards hyper-personalization and omnichannel strategies.
What are the key characteristics of modern CDPs?
Modern CDPs have evolved beyond the original four characteristics of data ingestion, identity management, audience segmentation, and data provisioning. They now offer advanced capabilities such as real-time analytics, cross-channel orchestration, and personalized customer experiences, reflecting the complexity of today's marketing landscape.
What should organizations consider when selecting a CDP?
When selecting a CDP, organizations should consider how far down the customer experience capability curve they want to go, how the CDP fits into their existing MarTech stack, and whether they have an established data infrastructure. Additionally, must-have features include identity management, digital data collection, and journey development capabilities.
Planning for CDP Success: A guided journey
published by The Great Solution
Great Solution is a Boston-based cyber security firm. We work with local small businesses in Massachusetts. The Great Solution focuses on protecting business computers and networks from malware, viruses, ransomware, providing email security solutions against phishing, managing cyber security requirements and compliance. We are known for our fast and effective emergency response to cyber attacks.
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